> For the complete documentation index, see [llms.txt](https://iam.highonproduct.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://iam.highonproduct.com/modules/preparing-for-interviews/commonly-asked-questions-+-framework-types/circles.md).

# CIRCLES

### Where is it used?

* Product Design: Cases in which we conceptualize and create a new product/feature.
* Product Improvement: Cases that involve enhancing existing products or features.
* Favorite Product: Similar to Product Improvement, but you discuss your favorite product in these cases.

### Goal of this Framework

* It helps you provide structure, making it easier to organize thoughts and communicate ideas.
* It helps cover all important aspects of the case.

Learn more about the framework here:

1. **Blog:** <https://www.productplan.com/glossary/circles-method/>
2. **Video:** <https://youtu.be/tlpfb_VsogA?feature=shared>
3. **Cracking the PM Interview** (Gayle L. McDowell | Jackie Bavaro) - Chapter 14: Product Questions

### Tips

1. The framework is only a template; never get fixated on following it exactly.
2. Try to use this as a foundation to refine and develop your own frameworks.
3. Regular practice applying the framework to various scenarios will enable better utilization during interviews.

The above resources give you a brief introduction to the framework, and it is highly recommended that you get comfortable with this framework to kick-start your interview prep.