🟢CIRCLES

Where is it used?

• Product Design: Cases in which we conceptualize and create a new product/feature.

• Product Improvement: Cases that involve enhancing existing products or features.

• Favorite Product: Similar to Product Improvement, but you discuss your favorite product in these cases.

Goal of this Framework

• It helps you provide structure, making it easier to organize thoughts and communicate ideas.

• It helps cover all important aspects of the case.

Learn more about the framework here:

1. Blog: https://www.productplan.com/glossary/circles-method/

2. Video: https://youtu.be/tlpfb_VsogA?feature=shared

3. Cracking the PM Interview (Gayle L. McDowell | Jackie Bavaro) - Chapter 14: Product Questions

Tips

1. The framework is only a template; never get fixated on following it exactly.

2. Try to use this as a foundation to refine and develop your own frameworks.

3. Regular practice applying the framework to various scenarios will enable better utilization during interviews.

The above resources give you a brief introduction to the framework, and it is highly recommended that you get comfortable with this framework to kick-start your interview prep.